If a chef notices a cockroach on the floor of his restaurant, the last thing he should do is run around yelling to his customers to ignore the roach.
Its amazing to me the degree to which some people do not understand how the world works. The media absolutely loves protesting. Holding a protest against a product is much better than organizing a rally for it. We have seen this time and time again with radical books, risque music, and bloody video games.
I don't know what some people hope to accomplish by canceling an appearance from an outspoken guest. You have just successfully done the equivalent of coating the book in gold and crack.
I guess its just overwhelming anger that causes this reaction. If there were any logic involved, the participants would take a look into the past and say, "hey, has this ever worked?" The answer is yes, it is a wonderful promotion. Congratulations, you have turned an unknown author into a New York Times bestseller.
Friday, July 25, 2008
Boycotting Logic
Subscribe to:
Post Comments (Atom)
1 comment:
LOL! You're welcome… I think. ;D
Post a Comment